He Toronto Hospital for Sick Children (Sick Kids) needed to find a way to encourage cancer patients to complete daily reports on the evolution of their disease. The definitive push for children to commit to update on a daily basis how they were during the treatment did the Canadian Police and especially a very attractive and innovative mobile application.
Hospital researchers need to gather more information from cancer patients so they can make decisions regarding the process of improving children. Hospital doctors, along with patients and Cundari, a communication agency, developed an application called Pain squad for the iPhone in which children have to report daily on the intensity of pain, how long it lasts, where it hurts, how the treatment works, etc. The novelty of the application and what really stimulates to use it, in addition to being very exciting, is that the Canadian Police has recorded images and experiences in such a way that as children fill in the content, scenarios and situations are unlocked to be a real pain patrol. You start being a rookie and move forward by answering forms until the highest graduation, head of the unit (Chief) and in each scenario you can see police professionals encouraging children to continue fighting pain.
To watch the campaign video and the promotion must be connected to the Cundari page and I recommend taking a look because it is really exciting how the police turn to help and motivate the children to report their progress.
Every year in Canada 1,400 children are diagnosed with cancer and for medical professionals to obtain information to help children cope with the disease, to know it more and to gather their experience for new research, this application seems to help them to achieve it. And is that Pain squad I think it's a great idea and we hope it will soon spread to other countries.
