Alberto and Marta are the young entrepreneurs who are in charge of Fluff, and what is Fluff? It is a Spanish company created to innovate in the toy sector, and also to Help parents and children solve common difficulties in child development.
The first fears, the fear of pain or the visit to the doctor, the anxiety that can cause to think that they will be rejected, night fear. These are situations that many of us may have experienced in the first person, and now that we are parents it is difficult for us to address them correctly when it is our children who suffer them.
The Fluff toy line consists of four dolls that help children to prevent and overcome fears, insecurities and anxiety problems common during childhood. Each of the dolls goes accompanied by two eBooks or electronic books addressed to the adult. In this way, parents and educators are taught to use the doll to help reduce children's fears, to connect with the interests and needs of the child, to favor greater involvement and autonomy of the child when facing their insecurities and fears, as well as remembering that affection and closeness is the best way to overcome difficulties. Each pack costs 38.90 euros.
They are nice, nice and children will not be long in becoming friends: mattress, duvet, hooligan or frog culito. They are also manufactured in Germany through a process that respects the environment and human rights, are 100% cotton and have parts of organic cotton.
The creators of Fluff aim to break down barriers in a sector where tradition does not have to be synonymous with little innovation. They believe that toys can have a different design, serve to solve common difficulties in child development from love and closeness between parents and children, and also complement each other with new technologies without abandoning tradition and fun. Since its inception, the company has obtained different awards that support innovation in such a traditional field in our country, such as the creation of toys. Fluff has recently been recognized by the 2011 Young Psychologists Entrepreneurs Psychofoundation Award
Isn't that a fantastic idea? Combine some fun toys with the possibility of facing certain fears, and always from the love and closeness that the relationship between parents and children gives.
The four products that are sold comply with the European safety regulations for children over and under 36 months. They have also undergone specific tests in specialized laboratories to assess the safety of toys.
These toys can be useful even if kids are not afraid, since advice is provided for the daily upbringing of children, they are aimed at children from 0 to 8 years.
Images | Fluff Source | Fluff In Peques and More | The meaning of accompanying the fear of our children, When children are afraid to sleep alone
