Ikea's great campaign about the importance of connecting with ours: and you, would you win the "Familiarized" game?

Ikea made public yesterday its Christmas announcement, a spot that has not left anyone indifferent, and that as happened with the titled, "The other letter" (2014), has touched the hearts of the spectators for its high emotional load.

Through a question and answer contest, Ikea makes us reflect on how much (or little) we know the people we love most, and invites us to connect with all of them during this Christmas. Would you dare to play "Familiarized"?

The importance of connecting with our children

Look at the mobile phone absorbed while your children play around you, or while they eat, or are talking to you, or while trying to show you something new they have learned in school ... Surely, unfortunately, these scenes are familiar to us all.

And it is that in the society in which we live, in which so much the imminent information prevails, the update in our social networks, and the daily rush, it seems difficult to detach from the phone and physically connect with those around us.

There are several campaigns that have been carried out on the abuse of mobile phones in the family environment, and how the technology and the daily maelstrom in which we are immersed, are beginning to interpose between families, between parents and children, or between couples.

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I think we are not aware of what we are missing because we are so hooked on technologies, and for living the way we generally do: always in a hurry, without enjoying the small pleasures that life has, but, above all, without really "connecting" with those around us.

Once again, Ikea has hit the spot with its great advertising campaign and invites us to reflect on it. Would you be able to win the "Familiarized" contest? I confess that probably not, but what bothers me most is to think that my children were not able to answer many of the questions they were asked about their parents or grandparents.

And, seeing the announcement I have realized that we can always talk more with our children, and with our loved ones, about what we really do, and surely we can also try to take more quality time to be with them , to play, to share ... The good news is that it is never too late to start!

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If it has also made you reflect on the announcement of Ikea, I encourage you to take any time to "connect emotionally" with those around you, but especially with your children. Surely our kids will love to know bits and pieces of our childhood, fun episodes of our adolescence, the moment their parents met, how important that trip was, that excursion, that party ... Do we play "Familiarized" with ours? ?